How to make a mark


We feel immediately feel when Sadie has a day off in the coffee shop. You can sense it when you walk in. The smile is missing. Her spirit. The napkins are a bit messy. The music sounds sadder. The coffee is not as energizing.

Corporate conversations tend to revolve around big things: AI, Digital Transformation, Trust, KPIs - fill in the blanks. We think we need to move mountains to get noticed. That’s wrong.

We change the world and the perceptions of our customers by doing the little things that anybody can do. It’s a choice each company has. But most companies gloss over the incremental things. It’s a choice Sadie made every day. And that is sorely missed when she is gone.